Booktrack Rebrand
Reading Come to Life
Booktrack is an e-book platform with a unique product offering: each title is accompanied by it’s own atmospheric soundtrack that syncs to your speed as you read.
Development of a refreshed visual system hinged on conveying the feeling of excitement and energy inherent in the Booktrack experience. The system takes on a surreal quality with explosive photographic treatments set against controlled typography and generously-applied white space. A refreshed logotype, sporting a custom face and simplified forms, is brought to life with a shifting colour system that mimics the left to right movement fundamental to the act of reading as well as the start-to-finish journey of storytelling. This work was completed at Jacknife with Jimmy Rose and Lucas Young.
Refreshed logo (role: design/creative direction)
Colour system (role: design/creative direction)
Digital guide (role: design/creative direction)
Online, Booktrack faces challenges unique to the brand. Not only are they competing with well-established online book sellers, there is also the need to educate consumers on the product benefits. As a result, onboarding new visitors takes them through an introduction and product demonstration seamlessly before directing them into the user journey and product discovery. Purchase of Booktrack titles is streamlined down to a single click, placing an emphasis on improving simplicity for users and leaving fewer abandoned shopping carts for the brand.
On-boarding (role: creative direction)
Home page (role: creative direction)
One-click purchasing (role: creative direction)
Mobile (role: creative direction)
sample business cards (role: creative direction)
