Toronto FC Brand Launch
All for One!
Toronto FC's inaugural season focused on football culture and a connection with the fans.
This was my very first job with AmoebaCorp. and by all accounts it was a resounding success. MLSE went on to win multiple Marketer of the Year awards and MLS deemed the franchise the standard by which all other franchises should be measured.
The logo was developed by the very talented Jayson Zaleski and was based on strategy work by my longtime associate, Rick Amaral. I was very fortunate in my first week in Toronto to work on such a high profile project and even more fortunate to have developed the season tickets, schedule and inaugural TFC scarf which doubled as a season ticketholder's home opener ticket.
Season tickets (role: design team member)
Detail of season tickets notch and branded band (role: design team member)
Pocket Schedule (role: design team member)
Pocket Schedule (role: design team member)
Inaugural scarf (role: design team member)
Detail of inaugural scarf (role: design team member)
